Train for your new career in dog grooming with Dapper Dogs in Norwich. We deliver Qualification Grooming Courses (City & Guilds and Open College Network West Midlands) - as well as Commercial Grooming Courses (non qualification). Full time/Flexible or Combination training schedules. Courses for 2022 - see 'Training' on menu.

Home background2

Grooming Services

Special Offer

Looking for light coloured dogs for Models to help us launch 'Creative Grooming' - using colour and design. Nothing extreme - just adding a little flair and uniqueness! Call us on 01603 749937 for details - no cost to owners

We have warm hearts for cold noses and can take ALL breeds - including giant breeds! Maybe your dog could be a Model? See bottom of page for details on model discounts.

See our Photo Gallery

Customer Feedback

Dapper Dogs Grooming Centre in Gurney Road, New Costessey is a long established dog grooming centre of excellence. We have been grooming dogs in Norwich for almost 22 years now. Our groomers are all City & Guilds / Open College Network West Midlands qualified and we constantly strive to meet our client's requirements for each individual dog - whilst providing the highest standards of grooming. Your dogs are the most important part of our business and we pledge to look after them with patience, kindness and respect. They say that "every dog should have it's day" - so let your best friend "have it's day" at Dapper Dogs!

Products and services:- 

  • Advice on your dog's grooming needs
  • Dog Grooming - full pamper sessions!
  • Clipping and Styling - to breed standard or owner's requirements 
  • Hand Stripping for Wire Coated breeds
  • Pamper Session for Smooth Coated breeds
  • Puppy trims and tidies
  • Free Parking
  • Free nail trimming for any dog - customer or not! Just drop in with your dog Mondays to Fridays - preferably afternoons before 4pm
  • Loyalty Stamps - collect 5 stamps on your appointment card and get 20% discount on your 6th visit

Prices depend on many things such as the breed/size of your dog, it's coat condition, how long since the last groom and owner's requirements. To give you some examples - based on reasonable coat condition - a Yorkshire Terrier might be around £25, a Lhasa Apso or Shih Tzu around £35 - £40, a Schnauzer around £45, a Cocker/Cavalier King Charles Spaniel £35 - £45,  a Cockerpoo (depending on size) £45, a Labradoodle around £55, a Golden Retriever from £45. These prices are only given as guidelines. The actual price may be more or even less - depending on the individual dog and it's groom!   

*New self service 'bath your dog yourself'. Why have the mess at home when we provide everything you need - from a variable height stainless steel bath to a range of shampoos and conditioners which includes shampoos for sensitive or irritated skin, greasy or dry coats or medicated shampoos. We also provide towels, a waterproof apron for you, easy and quick to use dryers and brushes & combs. Then we clear up the mess!  What's not to like?

  • Afternoons only Mon - Fri from 1pm. Call 01603 749937 to make your appointment for a regular bath & dry - or if your dog gets itself messed up suddenly, just drop in and wait for the first free bath! Prices start at £10 for small dogs and go up in increments of £2 for medium to larger dogs. 

MODEL DOGS - Huge Discounts given - see bottom of page!

Part of Dapper Dogs is also a training school for student groomers to learn and gain City & Guilds or Open College Network West Midlands qualifications in dog grooming. As such we always need 'models' for our students to work with during course times. Please be assured that our students learn under close supervision from qualified tutors AT ALL TIMES.

To thank you for putting your dog/s forward for this, we will charge you an incredibly low price for full grooming and styling - and will 'tweak' any little student errors if needed in order to present your dog looking smart and attractive.

Our students start their day promptly at 9.30am so our 'models' need to start at that time too. Your dog will be with us for a few hours and sometimes for most of the day, depending on the amount of work attached - and bearing in mind that students work quite slowly whilst learning. We will make sure that your dog has rest breaks and 2- 3 short lead walks for comfort. Our salons and training rooms are air conditioned in summer and comfortably warm in winter. We have individual holding cages which are clean and comfortable and allow your dog to rest or sleep securely. Some dogs don't like to be caged at all and for those dogs - providing they are sociable and safe to mix with other dogs and the owner is in agreement - we are happy for them to roam around amongst us. Many staff find they have the pleasure of a dog's company during their breaks! Fresh drinking water is always available for your dog whether he/she is in a holding cage or not.   

Price examples for full groom and style including bath/dry and nails (Model dogs):-

  • SMOOTHIES - (Chihuahua to Great Dane and all in between) - from £10 to £20 depending on size
  • SMALL DOGS (no larger than a Westie or Lhasa Apso) - £12 to £15
  • MEDIUM DOGS (size about Cocker Spaniel, Miniature Schnauzer, Tibetan Terrier) - £15 to £18
  • MEDIUM TO LARGE DOGS (eg. Springer Spaniel, Border Collie, English Setter) - £18 to £20
  • LARGE DOGS (eg. Golden Retriever, GSD, Labradoodle, Airedale Terrier, Italian Spinone) - £25
  • GIANT BREEDS AND HAND STRIP BREEDS - Individually quoted discounts

*Please do not offer as Models very old or frail dogs, aggressive biters, very nervous dogs or dogs who are blind or suffer with serious medical conditions such as epilepsy or heart disease!